Your system has invested millions of
dollars in new technology, core services, and marketing your product
offerings. These investments have provided many new opportunities to grow
sales with exciting products and services to meet subscriber demand for
news, entertainment, and information. But as the opportunities expand, the
price to deliver service skyrockets - and Digital Video Recorders - priced
at $450.00 each - demand an operator approach subscriber behavior in a more
sophisticated way. SubscriberWise® is positioned to help your system - with
an unparalleled depth and understanding of risk exposure exclusive to the
cable industry - achieve the profitability your product offerings are
capable of delivering.
Cable Industry Trends
• Disproportionate number of new service requests made from severely credit
challenged
• Telecommunications Act of 1996 deregulated Cable, Telephone, & Satellite
• Tremendous growth in bundled services
• Competition for core service from Satellite providers
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Cable Industry Metrics
• Average write-off without a converter: $85 - $145
• Average write-off including a converter: $450 - $650
• Cost to roll truck to disconnect/reconnect service: $45 - $85
• Average # of days to disconnect past due accounts: 75 days |
SubscriberWise® Profitability Analysis (SPA). SubscriberWise® has done the
research. And our cable industry specific research has determined that loss
from fraud, bad debt, and lost equipment is staggering and unabated. Today,
the decision to separate reliable subscribers from those who are going to go
delinquent can no longer be ignored. SubscriberWise®, enhanced through its
partnership with leading consumer and information companies, has the
expertise and experience to identify the best and worst subscribers to
deliver incredible results to your bottom line for a truly rapid and
substantial ROI.
SubscriberWise® can streamline the process for your system with a
comprehensive, total approach to risk management. Eliminate fraud, recover
equipment, collect deposits, develop loyalty, and approve service requests -
even when credit risk is substantial.
Contact SubscriberWise® to learn more. |